Richard Branson - How He Found a Gap in The Market and Became The Billionaire Founder of Virgin

Ep. 269 on The James Altucher Show

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I want there to be that moment, “and then everything in my life changed”.

It always seems there’s no “right place” and “right time”.

[Listen to the FULL INTERVIEW with Richard Branson]

The right place is always far away. The right time was always a long time ago. I missed it. I missed her. I miss you.

When Richard Branson was 27 he was flying from some island to Puerto Rico and the plane got cancelled. He was going to miss meeting a girl that he wanted to meet.

So he found a chartered jet. Put up a sign “$29 per ticket”.

The right number of people said “yes” and now he had a plane. Now he had an airline.

That gave him an idea.

He called up Boeing the next day and asked to “borrow a plane” and also asked if he could “return it to them if things don’t work out in a year”.

He wanted to start his own airline and figured this would be the way to do it.

They agreed.

“Why would they EVER give you a plane?” I asked him on my podcast coming out this week (and see animation below).

He said that British Airways had a monopoly in England and were always twisting Boeing in negotiations and they were sick of it. So they had been hoping for a competitor.

“I got lucky,” he said. “Right place. Right time”.

But was he? He was at the right place at the right time for sure.

So luck was in the formula. But what’s the frequency, Kenneth?

[Listen to the FULL INTERVIEW with Richard Branson]

Another example:

I was interviewing Garry Kasparov, former world chess champion for 20 years.

“When people lose they always complain, ‘you just got lucky! but when they win they think they are geniuses!”

He continued, “Why is it that I always seemed to be the lucky one? It always seems like magic that only the good players get lucky.”

The people doing YouTube videos are lucky. The people commenting on them always seem unlucky.

I’m lucky. I got to speak to Garry Kasparov and Richard Branson on my podcast.

In a few minutes I’m doing some standup comedy. I hope I’m heading straight into the right place and right time.

Maybe things will change. Maybe this time I find you.

[Listen to the FULL INTERVIEW with Richard Branson]

James Altucher is the author of the bestselling book Choose Yourself, editor at The Altucher Report and host of the popular podcast, The James Altucher Show , which takes you beyond business and entrepreneurship by exploring what it means to be human and achieve well-being in a world that is increasingly complicated. Join the 136,000 readers getting a dose of my best and controversial content. Join here.

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